Schema guide

FAQ Schema Examples by Page Type

See practical FAQPage JSON-LD examples for product, support, local service, article, and comparison pages.

Use it only when visible

FAQPage markup should describe questions and answers users can read on the same canonical page.

Match the page type

Product, support, local, and comparison pages need different questions because user intent is different.

Generate after drafting

Write the visible FAQ first, then generate JSON-LD from the final copy.

Product landing page

Can I use FAQ schema on a product landing page?

Use FAQ schema when the product page visibly answers practical buying, setup, pricing, or compatibility questions.

Do not add promotional claims or answers that are missing from the visible page.

Example FAQPage JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Can I use FAQ schema on a product landing page?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, when the same question and answer are visible on the page and help visitors evaluate the product."
      }
    }
  ]
}

Support or help article

Should support FAQ answers match the article content?

Use FAQ schema when the article includes a compact question-answer block that summarizes support steps or policy details.

Do not mark up hidden support macros, private account guidance, or content that requires login.

Example FAQPage JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Should support FAQ answers match the article content?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. The structured answer should summarize visible support content without changing the meaning."
      }
    }
  ]
}

Local service page

Can a local service page include FAQ schema?

Use FAQ schema for visible questions about service area, booking requirements, timelines, or what is included.

Do not use FAQ schema to stuff city variations or duplicate near-identical answers across pages.

Example FAQPage JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Can a local service page include FAQ schema?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, if the page shows the same local service questions and answers to visitors."
      }
    }
  ]
}

Comparison page

Can comparison pages use FAQPage structured data?

Use FAQ schema when the comparison page answers neutral evaluation questions that are visible near the comparison content.

Do not mark up biased sales copy as if it were a neutral FAQ answer.

Example FAQPage JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Can comparison pages use FAQPage structured data?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, when the answers are visible, specific, and do not contradict the comparison table or page claims."
      }
    }
  ]
}

Publishing checklist

Before adding FAQPage JSON-LD, verify the page has stable visible content and the canonical URL is the URL you want indexed.

Confirm every marked-up question appears on the page.
Keep answers concise and materially aligned with visible copy.
Use one FAQPage block for the canonical page, not a reused site-wide block.
Validate the published page after deploy.

Ready to build the markup? Open the FAQ Schema Generator or pair it with the Canonical Tag Checker.

FAQ

What pages can use FAQ schema?

Product, support, local service, comparison, and article pages can use FAQ schema when the exact question-answer content is visible to users.

Should FAQ schema match the visible page copy?

Yes. Keep the JSON-LD question and answer materially aligned with the visible FAQ text on the same canonical page.

Where should I generate FAQPage JSON-LD?

Use the FAQ Schema Generator after choosing the right page pattern, then paste the JSON-LD into the same page that shows the FAQ content.